VISION
AWINECO is disrupting the wine industry and breaking new ground by redefining the standard for the marketing of luxury California wines.
We are dedicating our quality products and marketing to the highest virtue there is: The spirit of giving back and making a difference.
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Wine is art in a bottle. AWINECO is merging the ancient art of viticultural expression with new expressions of art on the bottle. A bottle of wine is an encapsulation of the amazing qualities of human nature, ever striving to create beautiful artwork and express a love and passion for life.
Learn more about the historical Art of Wine as told by our founder, Alexander.
AWINECO is launching with two brands: COMPASSION & PUPPY LOVE.
Our luxury California wines offer a unique and unprecedented fusion of Winemaking, Artistry and Philanthropy. This is the core message of our brand.
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Wine is known as “Art In a Bottle” and now AWINECO is extending that artistic expression by putting "Art On the Bottle." Our disruptive labeling concept of very colorfully branded luxury wines is our passion. At our core, we are dedicated to the highest virtue there is: The spirit of giving back and making a difference as we are pairing our wines with charities.
AWINECO has established strategic partnerships with a range of charitable organizations and partnered with prominent public figures. The organizing principle of this compassionate initiative is the DIVINES FOUNDATION, a charity created to recognize the highest calling in life, to help those in need. Each of AWINECO's brands will donate a generous portion of profits to carefully selected charities with the highest goals of humanity that are making a difference. These organizations will have an even greater impact on the world with the help of additional financial resources.
The foundation will vigorously endeavor to identify philanthropic and non-profit initiatives that reflect the highest goals of humanity, seeking out organizations that are making a difference, and who could have an even greater impact on the world with the help of additional financial resources. Involvement with these charities as a foundational principle of our business model will provide the public with an inspirational message, demonstrating our purpose and action plans, as well as superlative and highly desirable wines. Likewise, each wine brand, through its partnership with these organizations, will continually have newsworthy, current, uplifting content to share and connect with its audience.
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Infusing charitable efforts into their businesses and personal lives is nothing new the disruptive team of Alexander DiRocco and Mark Mawrence. Their previous businesses have engaged in this form of Corporate Social Responsibility for decades. Giving back was a value that Alexander's mother Doris instilled in him since childhood. She had stood in bread lines at 5 years old in the Great Depression, and knew some day she would have enough success that she could donate her resources and time to helping others in less fortunate circumstances.
Sharing these core values of AWINECO will inspire us all by enhancing the relationship with our giving family and building overall brand identity based on a socially responsible impact.
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Choosing wine often reflects a sense of refined taste, value, and quality. A significant percentage of the wine drinking public respond favorably to Socially Responsible business practices.
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With AWINECO, Alexander is in a unique position to raise the bar on how these branding elements are implemented into the Wine Industry, in precisely the same way he used them to disrupt the Restaurant Industry.